Copywriter and
freelance journalist.

I turn complex messages into texts that can be read, shared and used in the business — in Swedish and English.

As Digital Marketing Manager at MetaSolutions I owned marketing and strategic communications, including content strategy, editorial planning, whitepapers, customer cases, newsletters, interviews and packaging of technical offerings.

I am used to taking a technical idea and turning it into a story a broader audience can take in. The Framtidens GIS whitepaper is one example: from internal discussion to published material and an industry event.

• Communications strategy and content marketing
• Whitepapers, guides and thought leadership
• Customer cases and knowledge articles
• Newsletters and editorial planning
• Interviews with customers and specialists
• Packaging technical and operational messages
• Copy in Swedish and English

I take journalistic assignments in news, reportage and interviews — with experience from daily papers, trade press and independently initiated investigations.

I have worked as a reporter and editor at MotorMagasinet, Mariestads-Tidningen, Dagens industri, MittMedia, Gaudeamus and Skaraborgs Allehanda.

The work has ranged from daily news and business journalism to longer reportage, editorial leadership and journalistic projects. In Undervaka I initiated and project-managed an investigation of how the principle of public access is followed in Swedish municipalities, with funding from Internetfonden.

• News journalism and reportage
• Interviews and research
• Trade and business journalism
• Editorial work and publishing flows
• Journalistic investigations and reports
• Coverage of public administration, politics and local business

I build structure and continuity in marketing — from plan and priorities to content, channels and follow-up.

At MetaSolutions I owned marketing and strategic communications. When I started, a clear marketing function was missing; a core part of the role was to establish ways of working, editorial presence and lead generation.

The work included campaigns, LinkedIn, digital advertising, newsletters, KPI follow-up and collaboration with sales, developers and Customer Success.

• Marketing planning and prioritisation
• Campaign leadership
• Lead generation and nurture flows
• LinkedIn and digital advertising
• KPI follow-up
• Positioning technical offerings

I lecture and run workshops on the principle of public access to official records, transparency and the right to public information.

As a speaker in my own practice around Undervaka I ran workshops on the principle of public access, the Swedish constitution, transparency and how the principle works in practice.

I have spoken for Lunds universitet, Umeå kommun, Scouternas Folkhögskola and DokumentINFO, among others, and moderated a panel during Almedalsveckan.

• Lectures on the principle of public access
• Workshops on transparency and access to information
• Dialogue between journalists, lawyers and public administration