Copywriter
I turn complex messages into texts that can be read, shared and used in the business — in Swedish and English.
Copywriter / journalist / marketer / speaker
Malin Clarke Isaksson
I work at the intersection of business, operations, people and technology. Today I am CEO and co-owner of Digital Openers AB. I also take assignments as a copywriter, freelance journalist, marketer and speaker.
Services
Copywriter and
freelance journalist.
Freelance journalist
I take journalistic assignments in news, reportage and interviews — with experience from daily papers, trade press and independently initiated investigations.
Marketer
I build structure and continuity in marketing — from plan and priorities to content, channels and follow-up.
Speaker
I lecture and run workshops on the principle of public access to official records, transparency and the right to public information.
Digital Openers
CEO and co-owner. Business development, sales, leadership, strategy and building the company.
MetaSolutions
Digital Marketing Manager. Strategic communications, content strategy and digital marketing for MetaSolutions and EntryScape.
MotorMagasinet
Reporter and acting editorial lead at Nordiske Medier’s trade paper for the automotive market.
Project management – municipality-wide digital competence and change programme
A project in Swedish municipal operations focused on strengthening digital competence, ways of working and organisational conditions for continued digitalisation.
Framtidens GIS
Drove the production of the Framtidens GIS whitepaper as part of the company’s work to explore and establish an offering in open-source GIS.
Undervaka
A journalistic and democratic project on how the principle of public access functions in a digital reality.
Selected results
A few marks.
- Has been part of building an entrepreneur-driven digitalisation company from an early phase and today drives the work as CEO.
- Project-manages a larger delivery in municipal digital competence and organisational development.
- Works with company strategy, offering development, contracts, partnerships, pricing, sales pipeline and board reporting.
- Increased MetaSolutions’ organic LinkedIn following from about 600 to around 2,000.
- Reached around 60% open rate in newsletters.
- Established structure and continuity for marketing in an organisation that previously lacked a clear marketing function.
- Drove the Framtidens GIS whitepaper from an internal idea to a published lead-generating resource.
- Project-managed a GIS event with around 40 industry participants.